Authentic Asia15.11.2026 · 18:00 CET出发

The journey begins before you leave.

Next departuresMilan MXP · Sun 15 Nov · 18:00 CET

First route, China: Beijing, Zhangjiajie, Chongqing, Yibin, Chengdu. From January 2027 Japan, Thailand, the Philippines, Malaysia and Vietnam; from Q2 2027 Indonesia, South Korea, Singapore and India.

31 days, 7 hours and 29 minutes until we open on Sunday 15 November at 18:00 Italian time.

The real Asia, up close, in small groups and with the people who live there. We start with China: we open on Sunday 15 November at 18:00 Italian time, and everyone on the list books 48 hours before anyone else.

One email when we open, a few more only when there's something worth telling. Unsubscribe in one click.

Who we are

Authentic Asia亚洲

Markets at dawn. Family kitchens. Temples without queues.

Small groups, from Italy. We start with China.

Routes航线

We start with China. Then, the rest of Asia.

We begin with China, where our roots are. From January 2027, one route at a time, the rest of Asia.

  1. You are here

    Today

    Waiting list

    Leave your email and get in first.

  2. 15 November 2026

    China opens

    The first route, 14 days. The list books 48 hours early.

    • Beijing北京
    • Zhangjiajie张家界
    • Chongqing重庆
    • Yibin宜宾
    • Chengdu成都

  3. From January 2027

    Five new routes

    • Japan日本
    • Thailandไทย
    • Philippines
    • Malaysia
    • Vietnam

  4. Q2 2027

    Four more routes

    • Indonesia
    • South Korea대한민국
    • Singapore
    • Indiaभारत

Who we are我们

Serika: what the Romans called China. Way, the road that runs from there across Asia.

Our symbol is the 方胜 (fāngshèng): two interlaced lozenges, union and good fortune. The vermilion diamond at the centre is where the two ends of the route meet.

One of us has lived in China for years and is a point of reference for the local community, recognised by its institutions. Those relationships are what we offer: doors that open, first in China and then across Asia.

Italy意大利China中国The meeting相遇
方胜 · fāngshèng

We are part of the place.

We create group journeys that truly connect people and places, so that every destination is discovered through its culture, its traditions and the people who live it every day.

The first route第一程

Authentic China. Fourteen days, six cities, one small group.

Beijing, Zhangjiajie, Chongqing, Yibin, Leshan, Chengdu. Mountains in the mist, vertical cities, canals that light up at night.

From Milan MXP · 8,130 km
  1. Beijing北京
  2. Zhangjiajie张家界
  3. Chongqing重庆
  4. Yibin宜宾
  5. Chengdu and Leshan成都
  1. Beijing北京
  2. Zhangjiajie张家界
  3. Chongqing重庆
  4. Yibin宜宾
  5. Chengdu and Leshan成都
8,130 km by air from Milan, then another 2,400 km inside China, from Beijing to Sichuan.Relief: Uwe Dedering, CC BY-SA 3.0, via Wikimedia Commons · Natural Earth
  • The sandstone pillars of Zhangjiajie rising out of the morning mist.
    Zhangjiajie张家界Tomorrow, China turns to mountain and mist.
  • In Chongqing, at Liziba station, the metro train runs straight through an apartment block.
    Chongqing重庆The vertical city never sleeps, and won't let you sleep either.
  • A boat carrying travellers in traditional dress on the Lizhuang canal, lit up at night.
    Yibin宜宾A distillery that opens its doors only for us, and a canal where the boats arrive at night.Private access

Everything included, truly

  • Return intercontinental flight from Milan
  • An Italian tour leader from the first day to the last
  • Professional photographers documenting the journey
  • 4★ Superior hotels
  • High-speed trains and a coach reserved for the group
  • Entry to every site on the programme
  • A spa day in Chengdu before flying home

We reveal prices and the 2027 departures of the first route on Sunday 15 November at 18:00. Everyone on the list sees them first, and books 48 hours before anyone else.

  • A photograph of Chongqing, from the first route in ChinaChongqing重庆
  • A photograph of Zhangjiajie, from the first route in ChinaZhangjiajie张家界
  • A photograph of Yibin, from the first route in ChinaYibin宜宾
  • A photograph of Leshan, from the first route in ChinaLeshan乐山
  • A photograph of Chongqing, from the first route in ChinaChongqing重庆
  • A photograph of Yibin, from the first route in ChinaYibin宜宾
  • A photograph of Beijing, from the first route in ChinaBeijing北京
  • A photograph of Yibin, from the first route in ChinaYibin宜宾

15 November开门

We're opening the doors. Coming in first?

Next departuresMilan MXP · Sun 15 Nov · 18:00 CET

First route, China: Beijing, Zhangjiajie, Chongqing, Yibin, Chengdu. From January 2027 Japan, Thailand, the Philippines, Malaysia and Vietnam; from Q2 2027 Indonesia, South Korea, Singapore and India.

31 days, 7 hours and 29 minutes until we open on Sunday 15 November at 18:00 Italian time.

One email when we open, a few more only when there's something worth telling. Unsubscribe in one click.

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